What’s up mah ninja? This yo boy Jackey

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“And on this episode…”

Last week we had the opportunity to talk to one of the rising stars of the online cannabis community, straight out of Sin City, Las Vegas, NV. the one and only, Mr. Jackey420
In this interview he lays the ground work and the path that took him from a casual smoker to a full blown personality in the community, check it out.

KushDolls: We are here with Jackey420. Pleasure to meet you! So, if you don’t mind, what is your actual name?

Jackey: It’s actually Jackay. (pronounced Jack-ay)

KushDolls: Okay! So in your own words, what is it that you do?

Jackey: I am a cannabis influencer.

KushDolls: So what does that entail?

Jackey: I promote companies. A lot of companies in the cannabis industry need promotion. They can’t shoot a commercial on TV, so they need us, the influencers, to promote them. People in social media. Basically, I get to shoot commercials for them.

KushDolls: How did you start being a cannabis influencer?

Jackey: Actually, I never meant to do this. It all started when I first got my medical card in Las Vegas and I walked into a dispensary for the first time and I saw wax. It was actually what got me into social media because I got curious! I started watching videos on Instagram and YouTube on how to dab and then I got more curious, so I ended up buying a press so I could make my own dabs. When I get curious, I get seriously curious, and that ended up being an $800 curious, you know what I’m saying, but it was worth it! When I got the machine, I couldn’t figure out how to use it, it took me a while, so my wife said to me, “why don’t you make a tutorial and put it on YouTube.” So, I did that! The very next day, that company sent me free stuff. I couldn’t believe it! I didn’t know that could happen just from my video, so I kept pursuing YouTube and the cannabis industry but they weren’t showing us the love on YouTube. They weren’t monetizing us, so it was hard for me to build a nice following, so I switched over to Instagram. There were a lot more businesses who needed promoters so I just tried to master the one minute video on Instagram.

I’ll say this much, you could get 100 shoutouts but if you don’t have what it takes to be a superstar, you won’t make it. I remember the exact date. January 10th of this year, 2018, I had 1,040 followers. Then, Harrydabs re-posted one of my videos one day, and my life was never the same. Look at where I’m at now, almost 84k. Just from January to now.

KushDolls: So you say that when you’re a star, you’re just a star. How do you know when someone is a star? Or how did you figure out that you were a star?

Jackey: Well, I’ve always had people tell me that I had a great personality, but it took work. I had to give story shout-outs and essentially crack the algorithm.

KushDolls: Yes! You’ve really cracked the algorithm. I feel like we are all trapped in the confines on the algorithm trying to figure out hashtags and everything else but when your star shines so bright you’re beyond that.

Jackey: Yeah, I just had to get my face out there and then videos with me in them started to really increase the number of views people had. It was weird.

KushDolls: Was it ever weird for you to start doing video? I feel like with a lot of people, the first step to overcome is their own shyness, and getting comfortable in front of the camera. Was that ever an issue for you?

Jackey: No, I was always the loud one. I used to be a bad boy. Didn’t care what my family said. When I started doing this a lot of my family left. They unfollowed me, they thought I was embarrassing the family with what I was doing, but they also knew that I didn’t give a fuck what they thought. I was one of those guys. All of the sudden when things blew up, they were all my best friends again. When I tried to get on the Las Vegas cannabis magazine, it wasn’t for the fame, it was to show my family, “Look, I’m doing something good. It’s not bad.” I’d been messing with bad shit all my life, so my family was scared.

KushDolls: It’s like you’re defining success in your own terms, not in the terms of your family.

Jackey: Yes. If I cared what my family thought, I wouldn’t be me today. I wouldn’t be able to do what I do. But that’s always been my mentality since I was a kid. I was always a troublemaker, but the weed heals me! It makes me a nice guy.

KushDolls: When did you start smoking weed?

Jackey: I was in high school. I found a joint in my bathroom and a friend and I went into the bathrooms at school and smoked it and that was it. I never looked back. I don’t drink, weed is the only thing I do cause we all need a little bit of something.

KushDolls: Any preferences? Indica? Sativa?

Jackey: I love Indica. I need a lot of Indica. Just because my tolerance is so high right now. It calms be down a lot. Sativa makes me talk a lot. I’m like a chatterbox.

KushDolls: Changing direction a little bit, I know that companies send you products for you to review. Is it hard to stay neutral? What if the product isn’t great?

Jackey: Well, first off when I choose to promote a product, I won’t work with any other products that are similar. But if I receive a product and I don’t like it, I won’t do it. You might see one video from me if I don’t like the product, but if you see multiple videos from me featuring a product it means that product is good.

KushDolls: That makes sense. Okay, so what do you think was your biggest challenge in your path to popularity? The most difficult thing to overcome to be the person that you are now?

Jackey: Id say people you help. When you give someone an inch, they want a mile. Or, you help someone to get somewhere and once they get there you stop helping them. Because they are already there, right? But then they get mad at you for not helping them. That’s something I’ve noticed. I love helping people but I’ve been told that when you help people they’re going to turn around on you, and I’ve noticed that a lot in social media. So, I love to help, but I get scared to help.

KushDolls: Yeah you’ve got to make sure that you don’t let things get to your head and burn bridges or hurt people.

Jackey: Yes. Anytime I see HarryDabs, I thank him. I tell everyone that I wouldn’t be where I am without his help. I’m thankful for what he did for me and that’s how people should be. Always. I’ll never forget what he gave me and how he helped me.

KushDolls: That’s really good. It seems like you have your values and morals very well ingrained and it’s helped you navigate these waters.

Jackey: I used to be a blackjack dealer. I was making decent money, but I was able to quit my job and do what I love on Instagram ever since this whole thing blew up. I hated my job for the longest time but this has given me a chance to do what I love.

KushDolls: Clearly you were meant to do this. You got big really quick. In your eyes, what is the future of cannabis?

Jackey: By the time the world goes legal, cancer will be cured! The people who work on cannabis will cure cancer.

KushDolls: That’s great! What piece of advice would you give a newcomer trying to break into the cannabis industry?

Jackey: Work hard. If you love cannabis, you have to want it. I tried different ways to get into the cannabis industry. Not once dispensary would hire me. So I found another way through social media. You need to work hard and find your unique way.

KushDolls: What keeps you moving? What keeps you motivated?

Jackey: My motivation is that I’m getting paid to smoke weed. I wake up every day and get paid to smoke weed. I get my motivation from that. I get a big ol smile on my face every time.

KushDolls: That’s awesome. When you believe in the product it’s much easier to sell.

Jackey: Exactly! I love it so much.

KushDolls: Last question to wrap it up, what it your biggest goal? What impact do you want to make?

Jackey: This might sound selfish, but I want everything. I want everything that Instagram and social media has to offer. Is there anything wrong with that? I don’t think so!

KushDolls: Why expect or want any less, right?? Thank you so much for your time, you are a massive badass!

Jackey: Nah! Thank you for the opportunity, ya’ll doing a good job.

We’d like to thank Jackey for making the time for this interview, we know you keep busy so we really appreciate it. You kept it real, honest and respectful and we could not have asked for more, next time we out in Vegas, we need to link up for sure!